Launched in September 1981, this range of fruity flavored soft drinks had an immediately likeable Caribbean personna thanks to its unusual name - Cole Cold a play on the very Caribbean habit of asking for a 'cole cold' soft drink whenever buying one.
Available in a wide range of flavours the brand was an immediate hit. The key factor for the popularity of this brand was its distinctly different packaging. It was the first and only brand in the early 1980's in the Caribbean to be sold in five different sizes and three different types of containers. It was available in cans, plastic and glass bottles in a combination of 12 oz, 1 litre, and 2 litre. The name and flavours were only partly the reason for its success when most other brands were only available in glass.
In 1982 PEAR D was introduced as a premium addition to the Cole Cold range. Quality, and a catchy TV ad positioned this product as the flagship of the Cole Cold brand. Today Pear-D continues to be a popular choice in Trinidad and Tobago.
The 2 litre and 1 litre packages were nick-named 'Jaliter' a merger of the name Jaleel (the company's name) and litre. Locals often refer to competitive brands of 2 litre by this name as well. 'Jaliter' has now become a generic name for 2 litre bottles and other competitive brands are also referred to as a 'Jaliter'. click for more...
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